Call to Arms – Book Marketing Results
So helpful! I’m delighted to come across this.
Following my Call to Arms, a number of you responded by sharing with me your book marketing experience. I now have about a hundred responses by some fifty authors. Although some of the responses were expected, there were quite a few surprises in there for me.
Methodology
For anyone wishing to take a look at the raw data, you can download this Excel spreadsheet. I grouped the results according to whether the book was offered full-price, discounted or free. I also have a fourth category titled Other, that includes any entries where this was not specified.
To compare the various ad media, I came up with a number that represents the ratio between number of sales and cost of advertising. In other word, if you spent $1 and had one sale, then this number would be one. If you spent $1 and had two sales, the number would be two, etc.
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quirkywritingcorner 
Many thanks for sharing! I hope you find it useful. Please share your results with me, on http://nicholasrossis.me/2015/03/02/take-the-3-question-ad-results-survey/ and help me improve the data! 🙂