How to Handle Book Reviews: The Good, the Bad, and the Ugly
by Kate M. Colby
Book reviews are the lifeblood of books. A healthy rating encourages potential readers to buy, makes an author eligible for merchandising from retail sites, and improves a book’s overall ranking on those sites. However, if enough readers read your book, eventually you’re going to get a bad review (probably several). Those dreaded one-star ratings are the cost of exposure.
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